Silverback Strategies

Silverback Strategies is a digital performance marketing agency in Leesburg, Virginia, serving mid-sized and B2C brands. It combines paid media, organic search and measurement work, with an approach summarized on its site as clarity first, then growth, and reporting tied to revenue rather than clicks.

The agency organises its work in three groups. Paid media covers paid search, paid social, programmatic display, performance creative and connected TV. Organic search covers SEO, technical SEO, AI search, aimed at getting a brand recommended in AI answers, and content marketing. Measurement covers media mix modeling, incrementality testing, conversion rate optimization, Google Analytics setup and CRM integration. The site says the team runs thousands of marketing experiments each year and delivers custom reporting for stakeholders. Its stated ideal clients are mid-market companies with clear goals that are willing to test, learn and share financial data.

• Paid search and paid social: campaigns judged by revenue rather than engagement
• Programmatic: display buying presented as more transparent than a black box
• Performance creative: ad creative built around measured results
• SEO and AI search: organic visibility and brand presence in AI results
• Media mix modeling: statistical analysis linking spend to revenue
• Incrementality testing: experiments to show whether ads drive new sales
• Conversion rate optimization: more results from existing traffic

Client testimonials on the site come from K12, Cornell, Apple Federal Credit Union, Ocean Conservancy and LexisNexis, and named clients include Mattress Warehouse, Velocity Restoration, Anytime Fitness, The Ritz-Carlton, Muse Paintbar and SiriusXM. Industries served include legal, higher education, home services, healthcare, retail, finance, insurance and senior living. One case study reports 44% more leads with no added spend on a Meta campaign.

According to its website, Silverback Strategies has 18 years of experience, manages 500 million in media spend and holds an average client Net Promoter Score of 73% (self-reported). It is listed as a Meta Business Partner, Google Premier Partner and Semrush Certified Agency Partner, and reports Inc. Fastest Growing Companies recognition for 2015 to 2020 plus several Best Places to Work honors.