Magnitude of Change

Magnitude of Change is a marketing technology company based in Las Vegas, Nevada. It works with government and adjacent agencies, NGOs and purpose-driven brands, and says it has managed hundreds of campaigns in specialized and regulated fields. Its proprietary platform, ORION, is built for communications aimed at behavioral change.

The company says it began when a group of marketing veterans saw an unmet need among purpose-driven brands, nonprofits and governmental organizations. It is led by co-founders David Burns (Founder and CEO) and Shane Taylor (Founder and COO). Clients choose between a managed service, where the team handles campaign strategy, creative production, execution and analytics, and a self-service route in which they run programmatic campaigns in-house on ORION. Engagements start with strategy and alignment to the client's goals and continue with what the firm calls Always-On support, relying on research and data rather than guesswork.

• Managed Service: full-service advertising from strategy to analytics
• Self Service: programmatic platform for in-house teams, with no minimum spend on DSP access
• DSP access: Google Display & Video 360, Zeta, The Trade Desk, Amazon, Basis and Quantcast
• ORION Impact: high-impact, interactive and gamified ad formats, plus a Design Studio for rich media ads
• Unified Analytics: one view of performance across DSPs, with exports and reporting tools for agencies and government users
• ORION Ad Network: inventory marketplace with private marketplace and Deal ID buying across premium publishers

Featured case studies include the 988 mental health resource rollout for Behavioral Health System Baltimore, a youth and parent education campaign for Cannabis Decoded, ticket-sales marketing for Clearwater Marine Aquarium, and an anti-impaired-driving campaign about opioids for the Louisiana Highway Safety Commission. Its about page also shows a logo wall of organizations such as UNHCR, the U.S. Army and Oxfam.

According to its website, the company is a Certified B Corporation and was named one of Inc.'s Best Workplaces of 2025. For regulated sectors such as healthcare and government, it states that data handled on the platform is encrypted and anonymized.