Chello

Chello is a brand and creative agency founded in 2014 by Lindsay Rogers and Tristan Velasco, with offices in Redfern (Sydney), Burleigh Heads on the Gold Coast, and London. It describes itself as a brand growth agency and focuses on ambitious scale-ups and on global brands localising for the APAC market.

The agency organises its work around what it calls a Brand Momentum system, built on three promises: a brand that works across the whole business, a brand that helps teams make smarter decisions, and scalable systems that give people freedom in creative expression. Projects follow a three-step process of strategy, concept development and creative execution. Production runs in-house, so editing, sound design, colour grading and motion graphics sit alongside the design and campaign teams rather than with outside suppliers.

• Research: qualitative, quantitative and market research
• Strategy: brand, creative and communications strategy
• Branding: visual identity, verbal identity and website design
• Creative: campaigns, art direction and design
• Production: TVC and video, 2D and 3D animation, and photography
• Content: a podcast called The Brand Hunch and a report titled Operation Brand, based on interviews with 25 leaders

The work section lists around fifty case studies. Named clients include Shopify (the Reimagine Retail campaign and APAC brand work), Klaviyo (global and Australian campaigns), Chery (the Tiggo 7 Pro launch), Canva (the Visual Economy Report), Telstra Health, Qudos Bank, The Tax Institute, Heart Foundation, Sapia (a rebrand), My Muscle Chef (a rebrand and a campaign) and Caleb & Brown, for which it produced a crypto rebrand, a campaign and an asset management animation. Other projects include identities for Kyron, Freecity and Sydney Fringe.

According to its website, Chello is a Canva Agency Partner and a partner of the brand tracking platform Tracksuit. It reports a Mumbrella Awards shortlist for Account Management Team of the Year and an AGDA finalist placement in Design for Good in 2025, C2 Awards wins in Brand Identity for Caleb & Brown and Sapia in 2022, and Indigo Design Awards gold, silver and bronze in the same year.