AJ Marketing

AJ Marketing is a creative marketing agency with its global headquarters in Singapore, operating across the Asia-Pacific region. It plans and runs campaigns built on creator content, celebrity and influencer partnerships and social media, working for technology, gaming, finance, consumer and blockchain brands.

According to its website, the agency manages campaigns end-to-end, from planning through execution. It works with local creators, marketing specialists and professional artists, and draws on regional customer insights and local trends to adapt each campaign to its market. Its approach combines a marketing strategy, amplification on popular social platforms, partnerships with celebrities and influencers, and day-to-day campaign management.

• Celebrity campaigns: partnerships with well-known personalities across Asia-Pacific markets
• Influencer marketing: creator-led promotion supported by an in-house creators network
• Media buying: paid placement linked to its performance-marketing offer
• Social media management: channel management for brand accounts
• Video production: branded video and content for YouTube, Instagram and TikTok
• Press release: distribution of announcements and brand news
• Offline events: on-the-ground activations alongside online campaigns

The Our Work section features case studies for Bank Mandiri, Adobe, Microsoft Surface, Genshin Impact, AMD, TikTok, Bundesliga, MINI, Philips and Flare Network, the last of which involved an exclusive founder interview. The client list on the homepage also names Oppo, Lululemon, Rakuten, Ben & Jerry's, Codashop, FXpro, Pudgy Penguins and others.

AJ Marketing reports more than 270 end-to-end campaigns, over 3,500 content pieces across YouTube, Instagram and TikTok, and support for more than 50 brands in Asia-Pacific. It describes a team spread across 10 countries speaking 15 languages, with more than seven years of team experience (self-reported). Beyond the Singapore headquarters at Circular Road, local offices are listed in Jakarta, Kuala Lumpur, New Delhi, Bangkok, Hanoi, Manila, Taipei, Seoul and Tokyo. The site names the operating entity as AXJ International Pte Ltd.